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Sojourners Garden Blog 

Sojourners Garden is a gardening blog chronicling the organic home garden of a San Francisco Bay couple. Thus blog is lead by a master gardener sharing tips and lifestyle posts across multiple social channels. We built a website to give them another social channel and integrated a forum/community while laying an online foundation for future growth and ecommerce. 

Year:

2019

Client:

Sojourners Garden Blog

Services:

Web Design / Blog / Forum

App integration

Social Media Consultation

SEO / Branding

In order to best demonstrate all Soujourner’s Garden has to offer, we incorporated numerous high-quality images of the literal fruits, and vegetables, of their labor, as well as the planting boxes used and the overall garden. The site relies upon bold, high-quality images to demonstrate the quality of their produce. We strived to make the sojourner’s garden website as valuable to the owners a possible. 

 We implemented a forum requiring instagram sign-in in order to bolster the community. By requiring visitors to link their Instagram to their account on the Sojourner’s website, the owners are able to better understand their clientele and are able to adjust their content accordingly. Knowing your market is important for any business, but especially when using a forum-based website when every visitor is an important stakeholder and indirect contributor to the site.

 

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The Website

We worked with Sojourner's Garden to better understand their brand to ensure we produced a website that worked for them and highlighted all the most important aspects of their blog

We removed as many barriers of entry as possible with our digital optimization. Regardless of how users access the website, the pages look organized and aesthetically pleasing, with no disproportionate text or images to confuse or irritate the viewer. 

 

Viewers access the Sojourner’s website through a variety of platforms, from their home desktops to their cellphones and all the tablets and laptops in between; we prepared the website for every situation. Our digital optimization ensures the page clearly depicts all the tips and insights offered by Soujourner’s Garden, without overwhelming visitors.

OPTIMIZED FOR ALL PLATFORMS.

Our Work

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Digital Optimization is crucial to a successful web platform, as clunky or confusing formatting can quickly detour potential clients, regardless of the quality of service or product offered. Whether users access Sojourner’s Garden website from their home desktop as they peruse the web for garden inspiration, looking for specific advice, or from their phone in a last-ditch effort to save a plant on its last roots, they will be greeted with a clear and inviting website.

With automated breakpoints, our digital optimization automatically adjusts the website to the user's screen, according to the device they are using to access the site or the current size of the web browser. By keeping the site fluid and aesthetically pleasing, we ensure the users are able to focus on the slight differences in planting recorded by various users. Hence, they continue to interact with the site and potentially contribute their own findings.

Perhaps the most exciting aspect of our web redesign for Soujourner’s Garden is the integrated Instagram authorization which encourages visitors to link their Instagram page to their Sojourner’s account. This addition allows for the Soujourner’s community to grow beyond their page and gives further insight into their viewer’s demographics and gardening experience so they can better accommodate their viewers. We’ll work with you to see what unique features would best suit your business. While having a website is a must for any business in this day and age, we’ll ensure your website makes a true contribution to your business, rather than being another box to check.

The Blog & Forum

An integrated blog that helps generate traffic and cross posts to all socials for ease of promotion and content management.

Instagram Consultation

Consistent, quality content is the key to branding and customer perception. Following the "show-don't-tell" approach to design and marketing requires your content does all the talking for you.

 

Sojourners Garden

Sojourners Garden is a gardening blog chronicling the organic home garden of a San Francisco Bay couple. Thus blog is lead by a master gardener sharing tips and lifestyle posts across multiple social channels. We built a website to give them another social channel and integrated a forum/community while laying an online foundation for future growth and ecommerce. 

Year:

2019

Client:

Sojourners Garden

Services:

Web Design / Blog / Forum

App integration

Social Media Consultation

SEO / Branding

Web Design / Blog / Forum

App integration

Social Media Consultation

SEO / Branding

Services:

Sojourner's Garden

Client:

Year:

2019

Sojourners Garden is a gardening blog chronicling the organic home garden of a San Francisco Bay couple. Thus blog is lead by a master gardener sharing tips and lifestyle posts across multiple social channels. We built a website to give them another social channel and integrated a forum/community while laying an online foundation for future growth and ecommerce. 

Sojourner's Garden Blog

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